Monday, June 20, 2011

2011 Fieldays helps break barriers to productivity

As the 43rd New Zealand National Agricultural Fieldays drew to a close, it was obvious that the biggest event on our farming calendar had once again been a huge success.

The four-day rural showcase was a triumph for the organisers, with huge numbers going through the gates of Mystery Creek.

The theme of this year’s Fieldays was ‘Breaking Barriers to Productivity’. This is all about coming up with solutions to obstacles that stifle productivity in the primary sector.

This was evident on many of the stands with organisers reporting new products and smart ideas driving record sales for some. It will be interesting to see the final sales results when they come through.

The 2011 Fieldays has been a great opportunity to show how good our primary producers and manufacturers really are. Our farmers and growers are among the world’s most innovative and efficient, our commodity prices are at record levels, and our agribusinesses are on top of their game.

If you wanted to see the engine room of our economy running at full steam, a trip to Fieldays this year would have given you a first-hand look.

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